Why Exhibit
The HTA National Plant Show is the only UK trade show dedicated to plants for British plant suppliers, from seed, plug and liner suppliers, to specimen plants and heavy trees (and everything in between) and in 2023 even more is on show with trade manufacturers and suppliers mixing in so both types of business will be shown across Hall 1 and 2.
Exhibiting at the right show can be one of the most efficient, effective and successful marketing activities available to you. No other form of marketing can put you in a room with hundreds of potential customers actively looking for suppliers and give you the chance to have hundreds of face-to-face meetings in such a short space of time, whilst also benefiting from brand exposure.
Trade shows represent the marketplace in one place and time
Shows are an incredibly versatile marketing medium. If you want to launch new products, generate media coverage, build brand awareness, generate leads and retain existing customers, exhibitions let you do it all in one bold stroke.
It can be easy to overlook the many ways an exhibition can help their business and so we have put together a list of the main ways exhibiting at the HTA National Plant Show can help you:
- Personal selling to potential buyers
- Generating sales leads
- Strengthening relationships with existing customers
- Seeking new customers
- Obtaining sales or orders onsite
- Building prospect database
- Educating the market
- Showcasing or demonstrating new or existing products
- Promoting and maintaining company profile
- Building brand awareness
- Keeping up with industry trends
- Networking with other organisations
- Generating media awareness
- Positioning the company as a market leader
Bringing you the right buyers, at the right time of year for business
Exhibiting at the HTA National Plant Show puts your business in the in the spotlight and gets your products in front of high-quality plant buyers and decision makers from across the industry.
“Time after time this trade show does not disappoint. I always use the opportunity to catch up with my current suppliers and see what new stock they have and use the second day to met new growers and check out the awards so I can react to current and upcoming trends.” Post event survey, visitor comment.
- 75% of visitors are decision makers and influencers
- 84% of exhibitors generated leads from a new customer
- 75% attend to catch up with current suppliers
- 68% attend to get ideas for new stock and products
- 80% of exhibitors say the exhibition is good value for money and would recommend to others
